Since it launched in 2010, Pinterest has built a following of 40 million users in the U.S. See your options to start boosting awareness, driving sales and increasing conversions. Sign up for a Pinterest Business account Besides being a requirement for running ads, having a Pinterest Business account offers benefits like spotting emerging trends and driving website traffic. Wall Street Journal also pointed that home décor site Wayfair, hotel chain Four Seasons and Unilever‘s ULVR.LN +1.32% TRESemmé and Hellmann’s brands are among the advertisers who have quietly tested promoted pins to date. Theres a Pinterest ad format for every one of your business goals. These requirements include having a Pinterest Business account, using content that you own and have destination URLs attached to the ads. Pinterest plans to start with a select group of marketers who will be the first to pay for so-called “promoted pins” on the site, said Chief Executive Ben Silbermann. On average, Pinterest advertising costs 0.10 - 1.50 per click, 2.00 - 5.00 per thousand impressions, and 6.00 - 10.00 per conversion. Pinterest plans to make artful Web ads that people actually love, rather than the conventional web ads that urges people to click.At the moment, the company has refused to comment on price or who the first set of marketer will be. To use the tool, you’ll need to make an Idea Pin and use the advanced settings menu to tag a brand in your Pin. According to a post on Wall Street Journal, the four-year-old digital scrapbooking website is preparing to launch ad sales in the second quarter of the year. The paid partnership tool is available to all creators. Last year, Pinterest announced its plan to introduce paid ads and subsequently began testing the “Promoted Pins”.
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